If you would like a website solution to fit your small business strategy, (not ‘special effects’), talk to us. We create small business websites & eCommerce websites for:-

• tradesmen (tradespeople),
• retailers,
• consultants and professionals,
• product distributors and wholesalers,
• work from home micro business etailers
  
• and personal services providers (is also suitable for franchise operations).

Our experience comes from more than 20 years of real small business. Our solutions are cost-effective, simple to maintain, professionally presentedand results driven. And we talk plain-english, not ‘jargon’.

All our packages also come with a 30 day site build guarantee - its done on time.

How important is a well planned Business website?  Click on the 'Read More' link to find out.

In this high-paced business world, sometimes we are so busy working in our business, that we forget that we need to work on our business too.

If that sounds like double-speak, take a moment to re-read that last sentence.

In running any sort of business, we all get phone calls, customers coming in, deliveries, servicing, returns or warranty issues, dealing with creditors, keeping up with all the lastest information, managing staff, dealing with paperwork etc., and before you know it, 6 months has gone by and we've neglected to map out our year.

That's partly where we come in. Not only are we focussed on practical business websites, we can help you re-focus your efforts about the marketing and strategic direction of your business, across the board.

Why? Because when we sit down with you to discuss what you want out of a website, we ask lots of questions. Things like:-

Who are your customers?"

How is your product positioned in the marketplace?

What is your 'Sustainable Competitive Advantage'?

How do you currently 'reach' your target customers?

plus a lot more.

We do this because we realise that unless we understand both your business, and the factors driving it, we couldn't possible deliver a solution so important as a new method of communication. Potential customers will form a view of whether they will do business with you based on a whole range of factors, not just on how many flash animations you have on your website.

To give you an example, take a look a following diagram. It provides a simplified overiew of the key elements that are required to create a successful business website. Notice that each element is as important as the other. If you miss even one element, you are in trouble. Unfortunately, when you talk with most web-designers, you'll be lucky if they can even describe these four key elements, alone apply them.  

For example:

There are many factors, but here are some examples of what we mean:-

• The 'image' or 'look' of the site should match with your corporate brand. That is, it should not only be an extension of your business cards, logos, letterheads etc., but it should also help 'position' you in the mind of the potential consumer.

• Site functionality should match with your customers' needs. If your customer needs to touch and feel your product before purchasing, then trying to sell to them online would be waste of effort. It might be more beneficial to encourage them to therefore visit a retail outlet.

• Your 'content' should be geared towards the type of customer you are targeting, whether that is by location or other physical factor, such as age etc. (demographics), or some other particular factors that helps you identify your target client. (this is a big area, that most web-designers miss).

• Your offering should be structured so as to lead them towards specific action points. Eg pick up the phone, get more information, provide additional information to you, download a brochure, visit a store, make an online purchase etc.

As you can see, there's a lot to be considered, most of which has nothing to do with the technical aspects of a website. Remember, many customers will make decisions about your business in the first 30 seconds. If you 'miss the mark', it can cost you a lot more than you realise. 

We don't charge for a chat, even if you choose not to use us. Why not talk to us, or download some information about how we can help you.