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Small Business Consulting

Do you feel that you need to talk to someone about Marketing your Small Business? We can offer advice in areas such as Re-Branding, Business Visibility, Customer Data Bases, Newsletters & Email marketing, and Business Planning & Strategy.

Small Business Consulting Service has simple objectives are; we assist you to:-

  • Increase your Sales and Profits,

  • Attract profitable New Clients and

  • Generate more repeat business with Existing Clients.



How can I increase my sales?
Marketing Support

That depends on your business, and what stage you are at. We would normally start with a couple of basic questions.

  • Are you just starting out, or have you been around for a while?
  • Who are your customers? How do they find you?(Yellow pages, online directory, word of mouth local papers etc)?
  • Do you have a business or marketing plan (on paper)?
  • What is your sustainable competitive advantage?
  • Can you list 3 primary business goals?
  •     Eg number of new customer next year,
  •     average sales amount/increase (in $),
  •     new product/service to be released.

We talk to many small businesses that don't know the answers to these and similar questions, yet most small businesses can grow their business simply by using better marketing. It's also important to realise that there's a big difference between marketing and advertising.  Simply throwing money at advertising can often be a waste of time & money In fact some businesses are more profitable by not advertising.

So to help take your small business forward, why not book a FREE Small Business Marketing Consultation with one of our experienced small business Marketing specialists. We can discuss ways to help your small business growth , such as:-

  •     Updating your marketing strategy.
  •     Identifying potential new customer types customers.
  •     Develop an approach to reach more or new customers.
  •     Increase your offerings, or create ways to bring customers back.
  •     Plan ways to get referrals from clients.

Book Consultant
 

 

  • During the booking process, you'll be taken through our online store, where you'll then get access to all our support information and online tools. 
 
A Professionally Designed Website
Marketing Support

ImageWe believe that a business website should be just like any other business tool. A professionally designed website should work to benefit your business, not overwhelm or control you.

From simple profile websites to complex corporate applications, our team will produce, configure and customise your web site, and show you how to make it work for your business.

Fortunately, we build all our sites so that they can be modified, upgraded or added to, by even the novice user. Once your site is up and running, we give you the ability to take control, and then focus on giving you the advice & support you need, rather than keeping control of the reins.

 
Tools that get the Job Done
Marketing Support

When it comes to growing your small business in the ‘Information Age’, you are presented with a multitude of options, such as blogging, banner ads and even social networking sites. Whilst some of these are yet to be proven in the small business space, the tools that you ultimately choose must be built around sound business principles to do with customers, service, functionality, effectiveness and importantly, adding value.

small business website tools You don’t use a sledgehammer to drive in a nail, nor a tack hammer to smash through concrete; you need the right tool for the right job. That’s what we deliver; a growing suite of small business tools that go beyond your average website, to include products and services such as professional business videos, webhosting, domain name management, internet and business marketing, ongoing consulting and support, branding, content creation, ecommerce products, online security  products and search engine optimisation and ranking.

 
A Customer Driven Focus
Marketing Support
If anyone tells you that you can ignore business fundamentals, think back to early 2000, when ‘experts’ were telling us that ‘new’ IT companies were above business basics like ‘Profit’ & ‘Return On Investment’.

Consider the basic truth of the following business principles.

Expect face to face customer experience
  • To help your customer, we must understand what drives your business, clients and industry.
  • To satisfy your customer, we must meet his (or her) needs.
  • To delight your customer, you must exceed their desires, needs and wants.

Keeping your customers coming back requires  “Communication, Communication, Communication”.

We understand that you (and we) can’t ignore these core fundamentals, no matter how much technical knowledge you have.

Of course, we have the technical competence to deliver solutions; that goes without saying.

 
Strategy
Marketing Support

Small business web site strategyOur strategy is simple. First we find out what you want to achieve, then together we map out a plan to help you get you there. This includes finding ways to present your content (articles, pictures etc.) in a manner that suits your clients.

Next, we break down the key 4 elements of any of our other tools from our suite of small business products, into easy-to-tackle ‘chunks’:- Objectives, Image (look & feel), Content and Functionality.

Then comes the most important part - step 5 - planning how to attract customers.  Achieving this takes experience.

 
Are You Maximising Your Business Income?
Marketing Support

keyboardIf you don’t have an effective online presence as part of your small business strategy, you could be missing out on income.

Unfortunately, websites can be a maze of technical jargon and wizardry, which can give you a headache just thinking about. What many web designers lack is an understanding of what small businesses really need.

Technical qualifications are important, but more important is an understanding of what really works in a business in the real world -what's known as 'life experience''. You can't buy this, nor can you inherit it.

Using our wealth of long and diverse small business experience gained over more than 20 years, we provide solutions to small business problems, instead of blinding you with science.

 
Marketing Experience
Strategic Planning

j0401735Using our wealth of long and diverse business experience, we help you seek out solutions to small business problems, rather than blinding you with science. Of course, we have the technical competence to deliver solutions; that goes without saying.

To find a customer, you have to first find out what drives their business, their clients and their industry. To fulfill your customer, you must understand what his (or her) needs are. To delight your customer, you must satisfy those needs. You can’t substitute this, no matter how much technical knowledge you have.

And you absolutely must understand the fundamentals of marketing; Product, Price, Place, and Position. If anyone tells you that you can ignore business fundamentals, thinkback to early 2000, when ‘experts’ were telling us that ‘new’ IT companies were above business basics like ‘Profit’ & ‘Return On Investment’.


We can benefit you because our experience is from the real world. Like you, we know what its like to talk to clients all day long, and we know how hard it is to find, and keep them. Why? Because we’ve been helping clients for more than 20 years.

 
Getting Connected to Your Customers
Marketing Support

If you would like a website solution to fit your small business strategy, (not ‘special effects’), talk to us. We create small business websites & eCommerce websites for:-

Our experience comes from more than 20 years of real small business. Our solutions are cost-effective, simple to maintain, professionally presentedand results driven. And we talk plain-english, not ‘jargon’.

All our packages also come with a 30 day site build guarantee - its done on time.

How important is a well planned Business website?  Click on the 'Read More' link to find out.

Read more...
 


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