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Flying Solo
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Flying Solo has been created for the fastest growing segment of the business community: the solo business owner. Within the site, aspiring and actual soloists will find an impressive array of free resources. Articles give guidance on the practicalities of operating a solo business, while emphasising the importance of loving your own company.
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Business building is like baking a cake
In this short video, I talk with Julia Bickerstaff who sees many analogies between baking a cake and building a business. Whether you've a sweet tooth or not, her tips are mouthwatering.
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Generating your own news
Media releases work best when they have a hook, and one of the most reliable ways to generate publicity is to tie in with current news stories. I?ll show you how.
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Have you painted your Ferrari?
I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I?d been sucked in and paid a premium just to carry around a logo. Had I fallen for the marketer and ignored the engineer?
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Staff appraisal, solo style
Being a soloist means you don?t qualify for an ?Employee of the Month? award, a big fat performance bonus or regular promotions. Or does it?
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What's on your Let Go list?
Want more in your life? Whether you want more time, more money or more holidays, if you want to fit more in, you need to take something out.
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Small things … big impact
Ever notice that the little things you do in business have the biggest impact on your customers and their loyalty? It?s something we should all think about.
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The energy equation
The big end of town have long claimed that you have to spend money to make money. I?ve come to realise the same is true with energy. Here?s what I?ve learned.
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Four things writing a book won?t do
Being an author increases the profile and profit of your business. But there are some things it won?t do. Here we shatter four beliefs that new authors often have about their beloved books.
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Energising your profit and loss statement
A thoughtfully set-up profit and loss statement generates meaningful data that can inform your business decisions. Here?s how to de-clutter yours and make it more user-friendly.
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Four quick fixes for Google AdWords ads
Google AdWords is a popular and effective marketing tool for small business. Here are four small improvements you can make to your ads for a big improvement in your results.
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